This press release is the subject of a presentation at Bio-Technica 2008 given by Alastair Kingsland, Design Director on 07.10.09 at Hall 9, Stand 9F2 at 11.15am

Presenting your company and your science professionally says a lot about you to customers and potential investors. It is no longer good enough that your science works, it also needs to communicate your uniqueness and your attention to detail.

Design can play an important part in communicating the professionalism of your company and the quality of your science.

It is now widely recognized that a good website is essential. This ‘touch-point’ to your customers is often your primary communication tool, explaining both the science but also expressing a range of other aspects of your ‘brand’ – the company philosophy, the expertise of the team, the innovative culture of the company…

Minima argues that the physical interface with your product can be even more powerful. The packaging that is used, the suitability of materials, the way products are laid out in a logical manner, the ease of use of devices, really expresses how much you care about your science.

At one level good design helps the end user get the best from your product, helping to build loyalty, future sales and a successful product. Design can also be the missing link between companies that get investment and those that don’t.